Health Markets:

HBS Consulting
Market Study  May 2006

Pricing strategies need to balance the demands of the market, i.e. what the customer needs and wants, with the needs of the company. Pricing objectives need to be

closely linked with organizational and marketing objectives, as well as taking account of cash-flow requirements, profit objectives and return on investment

(ROI). In addition, they must take into account the market’s price sensitivity, which is defined as the relative importance of price in a purchasing decision. In view of

the complexities involved in pricing obtaining an efficient pricing strategy is an important issue for all medical device and diagnostic companies.

This latest strategic publication from HBS Consulting " Pricing Strategies for Medical Device and Diagnostic Companies” provides:

Ø       An analysis of the benefits and advantages various pricing strategies can offer

Ø       Provides a detailed insight into impacting factors affecting pricing strategies in Europe , US and Japan

Ø       Case studies reviewing experiences of companies within the medical device and diagnostic sectors

Pricing is a strategy that should be understood by all the members of a company and this report is relevant to all medical device company employees. However, its

specific target is  pricing managers, marketing and sales personnel of medical device companies who should be working together to develop their companies’ pricing strategy.

For full details, please email jenniferc@cmsinfo.com

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