Drug Markets:

Business Insights
Market Briefing  April 2005

Pharmaceutical Pricing Strategies: Price optimization, reimbursement and regulation in Europe, US and Japan

Business Insight’s Pharmaceutical Pricing Strategies report outlines the critical importance of price optimization in the pharmaceutical industry: navigating a pricing policy through many different market settings and competitive environments is difficult for companies to coordinate. A centralized, product-based view allows for consistent development and positioning efforts, but this must be balanced against an individual country-level view that accounts for the specific pricing nuances in each of the key markets. It is critical, therefore, that in order to manage the pricing function effectively, pharmaceutical companies have a clear understanding of both the key strategic issues surrounding pricing as well as the different pricing environments found across North America, Europe and the rest of the world.

Published: April 2005 - Global.

For full details, please email jenniferc@cmsinfo.com

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