The 1st May 2004 will see 10 new full members of the European Union. The EU's expansion to the east and south will bring diverse markets into its sphere of influence - markets that represent over 75 million health consumers.

Many of the countries present medical manufacturers with a range of tactical and strategic issues, from health financing through to ageing and decreasing populations. The health profile of the new EU members varies widely and in many cases does not compare favourably with their new political neighbours.

For manufacturers of medical devices, equipment and supplies the new markets provide a significant free trade environment - but only if you understand the local market conditions and customs.

In over 400 information-packed pages, Opportunities for Medical Manufacturers in the EU Accession Countries, published by Espicom in December 2003, provides medical industry executives with a complete and practical review of the new markets along with an analysis of the political, economic and health issues affecting the region as a whole.

The report provides:

Regional Overview Political, economic and health issues put under the spotlight

Highly detailed contents for each country (where available)

Background

Geography, economics and politics.

Population

Population data including growth trends and age structure.

Health Status

Demographic indicators, morbidity and mortality.

Healthcare Expenditure

Expenditure by source of funding and type.

Organisation & Administration

Structure of health services.

Hospital Services

Hospital data, number of beds by region and specialty, patient throughput and surgical procedures.

Outpatient Care

Outpatient and community health facilities and services.

Medical Personnel

Data on healthcare professionals, including doctors by specialty.

Healthcare Development

Legislation, privatisation, reform and development plans.

Market Access

How to approach the market. Procurement routines and the role of agents and wholesalers are examined in the light of the national market environment.

Market for Medical Equipment and Supplies

Market size and domestic producers. Statistical data on imports and exports for key product areas.

Contact Directory

Key government and commercial contact information.

Countries covered in depth

Cyprus Lithuania Czech Republic Malta Estonia Poland Hungary Slovakia Latvia Slovenia